Rotary Club of Nelson
Engineering, Design, Marketing
Making technology really easy to use.
Despite widespread adoption, a lot of websites are too difficult for seniors to use.
We developed a CMS that could be updated easily regardless of age and help reinvigorate the Rotary Club of Nelson, New Zealand.
The Rotary Club's current Wordpress site proved too complex to maintain, preventing potential volunteers from taking on the responsibility of updating the site.
Our focus: Build a website used by people of all ages, ranging from children to senior citizens to increase membership.
SEO optimized organic traffic
We focused on well-known and proven methods to show up in the first pages on Google for important keywords. Blog posts, stories about members, and Call to action buttons on every page to make enquiries frictionless.
To stand out, we added stories of members delving into their career history and identity.
People love learning (especially when it's about other people). These stories helped build the Rotary Club of Nelson's personality and gave credibility to their members by showing that they are highly successful in their respective fields.
Everyone loves a mascot
An obvious choice to use as a motif throughout the site was the Rotary wheel. It was an easily acceptable ornament due to its simple structure and prominent branding.
It unified the page by making it reappear multiple times. And of course the rotating animation made it more immersive.
A community focus
Through discussions with new members, it was clear that there were two main motivators for people to join a Rotary club:
We tailored SEO keywords to find audiences who fit these segments. People interested in volunteering or those who had just moved to Nelson were excellent candidates.
Given the Club's members diverse ranges of expertise, we also tangentially added content related to business networking.
Then we keep iterating until it works.
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