Bush and Beyond

Boutique travel as a service

Our task was to making visitors to the new website understand and feel comfortable with the Heaphy Track and lead them to book tours.

We did this with a brand new slick website and by pre-emptively addressing any of their questions through copywriting.

Let's begin with a logo

By the time Bush and Beyond approached us, their logo had been in use for over twenty years and looked like a bush. We set out with revamping it to reflect a modern brand.

E-commerce through PayPal

Rather than integrate a fully baked payments solution, we chose to simply embed a payments button and save countless hours. Both get the job done, but one option was significantly faster to implement with a similar outcome.

Multistep form to convert casual bookings into qualified leads.

Repetition of the important stuff

Pertinent details such as hiking distance, durations, difficulty, and brief itineraries were displayed as early as possible and reinforced often.

An animated elevation profile shows visitors what to expect on the Heaphy track and gets them in the mindset for the hike.

Selection to filter interests

A variety of people would visit, tours catering to each market segment were added to help understand what people were interested in, and boast Bush and Beyond's dexterity in tour guiding.

There was also plenty of supporting content around catering, room arrangements, introducing the team, and conservation efforts.

Working towards the wow

First we figured out what would impress people and worked backwards to build a website that would do this.

Animated elevation profiles helped visitors visualize the experience and high quality photos were added wherever possible without compromising the page loading speed.

Since Bush and Beyond offer tour packages at a relatively high price point. We used long form copywriting to lead the viewer down the page and make the sale easier.

Measurements to success:

Having a lot of space on the page feels high class like walking through an Apple or Louis Vuitton store. We replicated this with high margin and padding values.

We just couldn't resist

Social proof is indispensable and testimonials are gold. How valuable is a quote from the former Prime Minister?