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What is a page template

A website page template is a pre-designed layout or structure that serves as a starting point for creating individual web pages within a website. It provides a consistent framework that helps maintain a cohesive design and layout across multiple pages of a website. A page template typically includes the basic structure, elements, and styling that are common to all pages of a particular type on a website.

Here are some key features of a website page template:


A page template defines the overall structure and layout of a web page, including the header, footer, sidebar, navigation menu, and content area. It establishes the basic framework and positioning of these elements, ensuring consistency across pages.

Design elements

Page templates often incorporate design elements such as typography, colors, and imagery that align with the overall visual identity and branding of the website. This helps maintain a cohesive look and feel throughout the website.

Content placeholders

Page templates typically include predefined sections or placeholders for different types of content, such as headings, paragraphs, images, videos, or forms. These placeholders serve as a guide, indicating where specific content should be added when creating individual pages.

Responsive design

In modern web design, page templates are often designed to be responsive, meaning they adapt and adjust their layout and styling to fit different screen sizes and devices. This ensures that the website looks and functions well on desktops, tablets, and mobile devices.


Page templates are reusable components that can be used to create multiple pages with similar layouts and functionalities. They save time and effort by providing a consistent structure and design, eliminating the need to recreate the layout from scratch for each page.


While page templates provide a starting point, they can be customized to suit the specific needs of each individual page. Users can modify the content, replace placeholder images or text, and add or remove sections to tailor the template to their requirements.

Efficiency and consistency

Using page templates ensures efficiency and consistency in website development. Designers and developers can work with predefined templates, speeding up the creation of new pages and maintaining a consistent user experience across the website.

Page templates are commonly used in content management systems (CMS) such as WordPress, Joomla, or Drupal. These CMS platforms provide a library of pre-designed templates that users can choose from or customize to create different types of pages on their websites, such as homepages, blog posts, product pages, or contact pages. 

We use our open sourced headless CMS to help our clients manage their website's content.

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