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Do I need a custom domain?

Having a custom domain for your website is highly recommended and offers several benefits. Here are some reasons why you should consider obtaining a custom domain:


A custom domain (e.g., gives your website a more professional and credible appearance compared to using a generic domain provided by a website builder or hosting platform. It helps establish your brand identity and creates a memorable online presence for your business.

Branding and recognition

A custom domain allows you to align your website's URL with your brand name, making it easier for users to remember and associate with your business. It contributes to brand recognition and helps differentiate your website from competitors.

Trust and credibility

Having a custom domain instills trust and credibility among your website visitors. It demonstrates that you have invested in your online presence and are committed to providing a reliable and reputable experience.

Search engine optimization (SEO)

A custom domain can positively impact your website's search engine rankings. Search engines generally consider websites with custom domains to be more trustworthy and relevant, potentially resulting in better visibility and higher rankings in search results.

Portability and control

When you have a custom domain, you have full control over your website's URL. This allows you to move your website to different hosting providers or platforms without changing the web address, ensuring consistent branding and avoiding disruptions to your online presence.

Email addresses

With a custom domain, you can create professional email addresses using your domain name (e.g., This reinforces your brand and provides a more professional appearance in your email communications.

Marketing and promotional opportunities

A custom domain provides flexibility for marketing and promotional activities. You can create memorable URLs for specific campaigns or landing pages, making it easier for users to remember and access your promotional content.

While having a custom domain is highly recommended, it's important to consider the associated costs. Custom domains typically require an annual registration fee, and the availability of your desired domain name may vary. The benefits and long-term advantages of having a custom domain often outweigh the associated costs, especially for businesses looking to establish a strong online presence. 

Our pricing for custom domains is publicly available here.

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